WebJan 17, 2024 · Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems. Marketer interest in CDPs increased ... WebA customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems.Data is pulled from multiple sources, cleaned and combined to create a single customer profile.This structured data is then made available to other marketing systems. According to Gartner, customer data …
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