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WebJan 1, 2009 · Michael Masterson. 4.36. 120 ... Great use of the courtship metaphor. I'll be reading this one until I internalize it. Masterson uses a 3P (purpose, problem, possibility) approach and emphasizes building long-term relationships that lead to a lifetime of mutually beneficial service exchange. WebJan 1, 2011 · This book is a great start for getting that piece of the puzzle right. He presents 6 Different types of leads (Offer, Promise, Pain/Solution, Mystery, Proclamation, Story) … WebBut far too many of those same marketers ignore the critical importance of the lead. In Great Leads: The Six Easiest Ways to Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. incidental ovarian cyst white paper radiology